• Bugatti: The European Brand

    A SUCCESS STORY WITH ITALIAN OVERTONES.

    Names can be found in a telephone directory. Following this straightforward logic, Klaus Jürgen Möller, who was serving as head of marketing at Brinkmann at the time, discovered the name for his company’s new fashion line in a Milanese phone book. There it was on the first page he turned to: bugatti. Resonant, catchy and unmistakably Italian. After its official registration on 26 May 1978, bugatti began to create and produce its first five coat designs. Success was just around the corner: in 1981, the quilted coats unveiled by bugatti were so popular that they secured the brand a permanent position in the fashion business.

    It was a solid start. More collections followed. Jackets allowed the brand to continue expanding its market position. Licences were granted to professional partners, which led to constant additions to the product range. And bugatti went from strength to strength.

    The brand demonstrated its expertise in business wear by launching its own collection of sports jackets and suits. In addition to producing trousers, knitwear and shirts, bugatti is now also active in the womenswear segment. It is a statement, a lifestyle. European. Cosmopolitan

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